What’s cool about this
Brands are always trying to find new ways to connect with different segments of the population. This is an example of T-Mobile utilizing a relationship with an Instagram influencer. The image is a direct jab at AT&T providing a visual metaphor that says AT&T cannot block spam calls. This is not unusual for the marketing team at T-Mobile as they have had a tendency to select bold colors and interesting visuals. This marketing effort will go a long way in connecting with millennials as this particular meme account is popular with that demographic.
About this creative
Category: Social Media
Company URL: https://www.t-mobile.com
Advertising Format: Influencer / Instagram