What’s cool about this
The markets at Wong really understand Peruvian consumers. These are two examples of holiday-themed giveaways that really get to the heart of the shoppers of Peru.
Peruvians are more oriented towards bundling than the average Latin American consumer, almost to the point of absurdity in some instances. These baskets showcase holiday favorites in bundles and get the consumer to think about purchasing all these products together.
Bundling combined with a chance to win the products for free from a pricier supermarket implies that Wong’s probably had a successful sweepstakes and collected a lot of data.
About this creative
Category: Food and Beverage
Company URL: https://www.wong.pe
Advertising Format: Social Media