What’s cool about this
This advertisement hit my inbox on a Sunday morning when I was just chilling out in front of the television catching up on the news. I had to open it immediately because the sender’s name was “DiabeticStrips4Cash”. I knew that optimized, results-oriented marketing was going to be in that email. This email surpassed all my expectations. There are so many amazing things about this advertisement I do not know where to begin.
Let’s start off with the logo. It includes the website’s domain name diabeticstrips4cash.com aligned with a visual depiction of a diabetic testing strip. The domain name is immediately clear as to what the business does. The customer will know where to go if they have diabetic testing strips that they want to trade in for cash.
The copy is short but effective. It clearly states what the business does. It overcomes the most common objections that somebody could be potentially interested in trading and they’re diabetic testing strips would have.
How long does it take to pay out? “Quick Pay Guarantee”
Do I have to pay to send in my testing strips? “Free Paid Mailing Kit”
How much can I make sending in my diabetic testing strips? “Earn up to $50 per box!”
The best part about this advertisement is the elderly woman holding the stack of cash. She looks like somebody in the target market demographic who could have diabetes. She looks elated and has a big fan of cash worth about $2,000. She got me excited about the idea of trading in my unused diabetic testing strips because I felt like I was going to make a lot of money, too. I don’t even have diabetes but I would like to find a way to use this service because I can get rich.
The landing page does a great job of further clarifying the entire process. The information is amazingly clear.
Be like diabeticstrips4cash.com and make sure that their offer and value proposition is as clear as possible. The results will be worth it.