What’s cool about this
Tourism boards are faced with a difficult task of marketing their respective geographic locations during a pandemic. Lesser known destinations like Idaho have an even tougher job of convincing people to come to their non-branded destination.
This email newsletter accomplishes two goals for Idaho. First, they are highlight their top natural resource right now: snow. Americans don’t really think of Idaho as a top ski destination as they are often passed over for well-branded destinations in Colorado. This newsletter presents viable local alternatives through stunning visuals. The newsletter also reinforces the message of safety, but in such a way not to scare visitors from coming.
On the landing page, ski resort policies are listed on the landing page and subscribers can choose which resort they want to visit.
About this creative
Company: Idaho Department of Commerce – Tourism Development
Advertising Format: Email